“Making a commitment to be part of this was kind of terrifying,” says one participant.
“Being naked is one of the most vulnerable feelings in life.” The result is, well, revealing.
When you look at your own culture through this new lens, you may begin to see that we’re more interesting than you thought.
Either way, this stuff has been around since the beginning of civilization, and it’s not going anywhere.
Jean Kilbourne points out that consumers are surrounded by an ideal of female beauty which is impossible to achieve because it is artificial.
Firstly the images themselves are created artificially, by studio lighting, by air brushing, and by computer enhancement.
The goal here is rather to sensitize the student of society to recognize some of the typical oppressive patterns.
If the stereotypes can be recognized, firstly they have less impact on us as consumers (willing or unwilling) of media images, and secondly we can educate both producers of these images, and other consumers.
You know, the one with the earrings and all the tattoos up his arms?“We were inspired to make ‘Shine’ to help women move past their limiting beliefs of what is beautiful and powerful,” Landas and Rae told .“We have both personally experienced the damaging effects of trying to fit into society’s body image mold, and we believe that every ‘body’ deserves to be seen and appreciated for their individual beauty, talent, and light.” From Katy Perry’s self-empowerment anthems to Hannah Horvath to retailers taking a no-Photoshop pledge, body image campaigns have gained big wins in recent years—almost to the point of sounding trite.There is an enormous variety of images, or representations, of females in magazine advertising, ranging from pictures of women in with wrenches ( see Marci here - though of course she's nicely made up, and has beautiful teeth), to thoroughly sexualized and eroticized depictions.Much of the attention of sociologists ( notably Jean Kilbourne, Sut Jhally and Erving Goffman) has focussed on ways in which women are shown in subordinate, subservient and male pleasing roles, and on how media representation reflects and reinforces sexism in society.